National University of Singapore – Anti Vape Campaign 2026
Break Away from the Puff Crowd. Friends Don’t Let Friends Vape.
Solutions
Campaign Strategy
Key Visual & Poster Design
Copywriting
Support Resource Navigation
Overview
Education / Public Health & Student Wellness
The National University of Singapore (NUS) actively safeguards student health and campus safety through targeted public health communications and peer-support frameworks.
We developed the communications framework, key visuals, and narrative direction for the NUS Anti-Vaping Campaign 2026, balancing clear policy enforcement messaging with approachable, community-centered student support.
Alerting Action Through Design
To communicate the legal, disciplinary, and personal stakes of vaping, we created a stark, minimalist visual featuring a looming silhouette hand clutching a vape. The imagery served as a visual metaphor for the unseen grip of vaping, highlighting various consequences. We structured each campaign poster with clear, navigable pathways for assistance and reporting.
