National University of Singapore (Office of Student Affairs)
Bringing Mentorship to Life Through Tangible Brand Experience
Solutions
Mascot Character Design
Plushie Production
Custom Packaging Design
Behind-The-Scenes (BTS) Video Content
EDM Assets
Overview
Education
Youth Mentorship
Brand Experience
Beyond digital and outdoor outreach, Teach SG seeks to deepen engagement and build affinity among student mentors through custom touchpoints and interactive content.
We expanded the Teach SG brand identity into physical character merchandise—designing custom plushie mascots alongside custom packaging boxes, EDMs, and behind-the-scenes video assets.
Designing Collectable Mentor Characters
To create an immediate emotional connection with prospective mentors, we created dedicated character plushies. From technical specification drawings to physical production, these mascots served as tangible symbols of guidance, companionship, and mentorship on campus.
Custom Unboxing & Presentation Packaging
We extended the graphic identity system onto custom-printed packaging boxes and welcome kits for volunteer mentors, turning the onboarding experience into a memorable brand touchpoint.
Behind-The-Scenes (BTS) Video & Digital Reach
To give prospective volunteers an authentic look into the campaign creation and volunteer experience, we produced dynamic behind-the-scenes video clips and direct-to-student EDMs that drove recruitment conversion.