NUS Office of Admissions (OAM)
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Solutions
Campaign Strategy
Social Media Management
Videography
EDM Design
Overview
Education / Higher Education
The NUS Office of Admissions (OAM) is a dedicated division within the National University of Singapore responsible for engaging and attracting prospective undergraduate students from diverse backgrounds annually
We partnered with the OAM team to conceptualise and execute the multi-year Acceptance Campaigns (2022–2024) across organic social channels, paid ad campaigns, student video interviews, and targeted EDMs to engage offer holders and drive acceptance rates.
Youthful & Motivational Visual Themes
To stand out in an increasingly competitive higher education landscape, we created vibrant, student-centric visual identities across consecutive acceptance campaigns. Utilising gradient colour palettes and dynamic leading lines, the visuals conveyed energy and growth, inspiring prospective students to take charge of their future at NUS
Engaging Communities Through Video Storytelling
We produced a series of conversation-based interview videos featuring senior NUS students to deliver authentic, relatable insights into university life. By showcasing various academic pathways, student clubs, co-curricular activities, and campus opportunities, these videos strengthened affinity towards NUS and reaffirmed offer holders' decisions
High-Impact Tailored EDM Touchpoints
To directly reach admitted students during key decision windows, we designed streamlined, visual-first EDMs. Combining student success spotlights with leading-line graphics that guided readers through key information, these EDMs effectively communicated the value of an NUS education and provided clear calls-to-action.