National Library Board (NLB)
Bringing Local eComics and Digital Stories to Every Commute
Solutions
Campaign Strategy
Out-Of-Home (OOH) Transit Advertising (Bus Rear Ads, Bus Seat Decals)
eResource Digital Integration
Character Key Visuals
Overview
Public Sector
Education & Culture
Media & Entertainment
The National Library Board (NLB) manages Singapore's public libraries and digital archives, continuously innovating to promote reading culture and expand access to digital learning resources across the nation.
We conceptualised and designed the out-of-home transit campaign for NLB Originals, showcasing exclusive local eComic titles—such as Utama the Sage Slayer and Talk Dog—across public bus fleets to connect commuters directly with NLB’s eResources platform.
Showcasing Exclusive Digital eComics
To engage digital-first audiences and younger readers, NLB introduced NLB Originals, a series of locally created eComics. We brought flagship titles—including Utama the Sage Slayer and Talk Dog—to life visually, translating dynamic comic artwork into punchy, high-salience campaign graphics that promote digital reading.
Interactive Commuter Engagement through Bus Seat Decals
We transformed everyday bus commutes into instant reading opportunities by placing custom-designed seat stickers directly in front of passengers. Featuring vivid character art and integrated QR codes, these decals invited commuters to scan and start reading eComics seamlessly on their mobile devices during their journey.
High-Impact Fleet Out-Of-Home (OOH) Bus Rear Ads
To maximise campaign reach across Singapore's road network, we created bold, full-span bus rear advertisements. Designed for instant visual recognition in traffic, these vehicle wraps raised widespread public awareness for NLB's expanding library of free digital eResources.