Ministry of Trade, Energy and Industry

Shaping Economic Growth, Trade, and Energy Sustainability

Solutions
Social Media
Videography
Motion Graphics

Overview
Government / Public Sector Policy & Communications

The Ministry of Energy, Trade, and Industry (METI) oversees national economic frameworks, international trade relations, and energy infrastructure, working to keep businesses and the public informed on policy shifts and market developments.

We partnered with METI to design and produce dynamic digital video content, converting complex current affairs, trade updates, and official Digital Media Releases (DMRs) into accessible, mobile-first social media assets.

Translating Current Affairs into Digestible Content

Policy updates and economic developments can often feel overly technical to the general public. We conceptualised short-form social media videos that unpack current affairs, breaking down complex industry speak into engaging, easily understandable narratives.

Enhancing Public Salience Across Target Segments

By tailoring video formats for specific demographics, we ensured that policy messaging resonated effectively across varied audience touchpoints, building public trust and driving awareness for key initiatives.