Changi Airport Group
Exceptional People, Connecting Lives
Solutions
Social Media
Photography
Videography
Overview
Lifestyle & Retail Social Content & Image Making
iShopChangi.com was launched in 2013 as an extension of Changi Airport’s promise to deliver greater comfort and convenience to travellers in its suite of airport retail offerings. In early 2020, the e-commerce store started to retail a selection tax- and duty-absorbed products to Singapore-based residents without the need to fly.
Developed content strategies and key messaging for iShopChangi and its subsidiaries across organic and paid channels, and built a strong visual identity for the brand on socials.
Elevating iShopChangi’s Visual & Brand Identity
We refreshed the art direction across iShopChangi's social channels to establish a cohesive, premium identity. Through styled product photography, we highlighted tax- and duty-absorbed offerings, shifting public perceptions and positioning the e-commerce store as a luxurious yet accessible lifestyle destination.
Driving Mobile-First Video Content
One key way we created value for iShopChangi was by conceptualising and producing original video content that gave the brand more personality. Staying true to the brand's personality of being friendly, fun, witty and approachable, we created mobile-first videos that served to entertain and educate consumers on iShopChangi's value propositions.
Driving Mobile-First BAU Video Content
To inject personality into the brand, we conceptualised and produced approachable, mobile-first video content under our BAU social scope. By maintaining a witty and relatable tone, these short-form videos entertained audiences while educating consumers on core shopping benefits.
Keeping our finger on the pulse of digital culture, we tapped into viral trends and pop culture moments to boost shareability and deepen follower engagement.
In 12 months,
(Sep 2022 - Sep 2023), we have achieved:
4,155
Increase in Instagram Followers
6.16%
Avg. Engagement Rate for Instagram
4,857
Increase in FB Page Likes
3.43%
Avg. Engagement Rate for Facebook
13,159
Total Website Clicks