Changi Airport Group
Driving Growth Through Strategic Ads
Solutions
Social Advertising
Key Opinion Leader
Overview
Followers Acquisition
iShopChangi.com was launched in 2013 as an extension of Changi Airport’s promise to deliver greater comfort and convenience to travellers in its suite of airport retail offerings. In early 2020, the e-commerce store started to retail a selection tax- and duty-absorbed products to Singapore-based residents without the need to fly.
We developed a strategic advertising plan to drive awareness for iShopChangi and grow its follower base across key regional markets—including Indonesia, India, and Malaysia—leveraging paid post boosts, KOL partnerships, and giveaways.
Gabriel Prince
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Pamela Aigan
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Derby Romero
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Fan Acquisition via Paid Strategy
To maximise content reach and awareness, we designed an amplification framework turning high-impact organic posts into paid assets. Through strategic monthly IG boosting and targeted FB ad sets, we surpassed our primary Facebook benchmarks while maintaining steady pacing toward Instagram goals.
Nikita Kusuma
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Driving High-Intent Fan Acquisition
We proposed to work with ID KOLs to grow awareness and fan acquisition in an emerging market. Our strategic approach to influencer relations has consistently driven follower expansion, allowing us to surpass significant new growth milestones.
WeTheSibs
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In 1,5 years,
(Oct 2024 - April 2026), we have achieved:
17.2K+
Likes
3.2%
Average Engagement Rate
3.6K+
Total Engagements
720+
New Followers on Instagram