iShopChangi
The Better Way to Shop,
Flying or Not!
Solutions
Social Media
Photography
Videography
Overview
E-Commerce
iShopChangi.com was launched in 2013 as an extension of Changi Airport’s promise to deliver greater comfort and convenience to travellers in its suite of airport retail offerings. In early 2020, the e-commerce store started to retail a selection tax- and duty-absorbed products to Singapore-based residents without the need to fly.
We worked with iShopChangi to develop content strategies for the brand and its subsidiaries across organic social channels, creating original content to boost channel performance and brand love.
Elevating iShopChangi's
Brand Image
We developed the art direction for iShopChangi's social media channels to give it a cohesive brand identity and improve public perceptions. Product features are also elevated with a strong photography direction that highlights the premium, authentic brands iShopChangi has to offer.
Driving Mobile-First Video Content
One key way we created value for iShopChangi was by conceptualising and producing original video content that gave the brand more personality. Staying true to the brand's personality of being friendly, fun, witty and approachable, we created mobile-first videos that served to entertain and educate consumers on iShopChangi's value propositions.
Capturing Opportunities
with Trendjacking
By keeping our finger on the pulse on the latest buzz in social media, we tap on the right trends to encourage shareability, showcase iShopChangi's brand personality and boost engagement.
In 12 months,
(Sep 2022 - Sep 2023), we have achieved:
4,155
Increase in Instagram Followers
6.16%
Avg. Engagement Rate for Instagram
4,857
Increase in FB Page Likes
3.43%
Avg. Engagement Rate for Facebook
13,159
Total Website Clicks