Enabling Village
Building Dreams, Enabling Lives
Solutions
Social Media
Photography
Videography
Overview
Non-Profit Organisation
Enabling Village is Singapore's first inclusive community space dedicated to integrating persons with disabilities in society. It is managed by SG Enable, a government agency that supports persons with disabilities.
We collaborated with the Enabling Village team to create content strategies for the initiative and i'mable Collective on social media across paid and organic platforms.
Fostering Inclusivity through Digital Content
One of the key missions of Enabling Village is to champion inclusivity for persons with disabilities through the inclusive space and its programmes. As such, we tailor our content to spotlight Enabling Village's tenants and community in a friendly and uplifting manner to reflect our key messages.
Creating a Stronger Visual Identity
We developed a distinct art direction for Enabling Village's social media channels, aimed at creating a cohesive brand identity and enhancing approachability. This included introduction of a colour palette and consistent visual elements aligned with their corporate branding. Our content is carefully crafted to resonate with target audiences, ensuring that it remains welcoming and accessible to all.
Acquiring New Audiences
Through our strategic use of paid ads on Meta and Google, we have successfully increased month-on-month follower growth and driven traffic to the Enabling Village website. This involves monthly optimisation of ads setup and audience profiles to effectively reach new viewers, maximising the impact of our digital marketing efforts.
In 8 months
(May 2023 - Dec 2023), we have achieved:
957
Increase in Instagram Followers
5,319
Total Engagement on Instagram
991
Increase in FB Followers
20,708
Total Engagement on Facebook
181,837
Total Website Clicks