SG Enable: Enabling Village Division

First Stop for Disability Inclusion in Singapore

Solutions
Integrated Communications Plan
Marketing Campaigns
Social Media
Photography
Videography

Overview
Non-Profit Organisation
Communications Strategy

Enabling Village is Singapore’s first inclusive community space that brings to life how persons with disabilities can work, learn, live, and play as part of an inclusive society. Managed by SG Enable, Singapore’s focal agency for disability and inclusion, it integrates community amenities, retail and lifestyle services, and training and employment opportunities within a universally designed, barrier-free environment.

We came up with communication tactics to convey key messages, building brand awareness, understanding and driving action to achieve marketing objectives.

Fostering Inclusivity through Digital Content

For Enabling Village's social media, we showcased how the space has championed disability inclusion through its programmes and infrastructure. This includes spotlighting stories of Enabling Village's tenants, programmes and community in a friendly and uplifting manner to reflect our key messages.

Commemorating a Decade of Community Impact

We conceptualised and produced a video to document the Village’s journey as Singapore's premier hub for disability inclusion. The video weaves together past milestones and future aspirations, capturing a profound, human-centric essence of a truly barrier-free ecosystem. We also conceptualised trailmarkers

Engaging New Audiences through On-Ground Discovery

We proposed spatial 'trailer markers' across key locations to guide public discovery and better communicate the ongoing developments of the new extension. To complement this on-ground approach and build a stronger brand image, we diversified our content angles by spotlighting visually impaired artist Victor Tan. This empathetic storytelling helped to challenge societal perceptions, successfully engaging broader demographics and drawing new audiences into the space.