SG Enable: Enabling Academy Division
Empowering Lifelong Learning and Capability Building for Persons with Disabilities
Solutions
Integrated Communications Plan
Marketing Campaigns
Photography
Videography
Overview
Non-Profit Organisation
Communications Strategy
Enabling Academy by SG Enable offers training, consultancy and resources to harness the power of learning and build an inclusive society for persons with disabilities. It brings together partners from education, business, and disability sectors to provide responsive, quality training while supporting caregivers, educators, and employers through targeted efforts.
We developed communication strategies to raise awareness of Enabling Academy and its role to target audiences, publicising key programmes and driving leads through various channels.
Demystifying Lifelong Learning Opportunities
To encourage persons with disabilities and caregivers to embrace upskilling, we created clear, accessible course publicity materials and social media content. We used copywriting to create easy-to-understand guides, helping build confidence in prospective learners' educational journeys.
Driving Multi-Platform Reach and Course Engagement
To address the high (~70%) attrition rate from the 2023 edition, we ran targeted dark ads to boost both registration and attendance.
Through active monitoring and interim reporting, we paused underperforming posts mid-campaign and reallocated budget to top-performing creatives. This optimisation reduced the attrition rate by 60%.