The ONE Changi Fiesta
10 Years of Unity, Collaboration, and Shared Growth
Solutions
Integrated Communications Plan
Videography
Course Publicity Materials
EDM
Overview
Internal Event
Campaign
The ONE Changi Fiesta is an internal event celebrating the 10th anniversary of ONE Changi – a community of around 15,000 airport ground staff from over 20 partner agencies.
We crafted the visual narrative and design to capture the essence of 10 years of unity, collaboration, and shared growth among airport partners, ensuring remarkable visibility across all airport touchpoints.
Identity Creation
The concept centers on celebrating diversity, vibrancy, and the collective spirit of the Changi community through the idea of a festive, inclusive event.
Wordmark in both options brings in playful, bold typography with multi-color treatments, each letter styled, representing variety, creativity, and the fun energy of the event.
Digital Campaign Across Channels
To ensure its reach efficiency for staff attention, we leverage CAG employee communications chain and designed different collaterals for digital publication, ensuring every ONE Changi stakeholders remarks the celebration festivities.
Talent Across The Airport
To elevate and increase the event vibe and fun even more, we created a teaser video to drive awareness and participation for ONE Changi Got Talent, which aims to bring it back by spotlighting the unique talents, stories, and culture that define our airport community.