Changi Service G.E.M

Recognising and Celebrating the Exceptional Service Provided by Frontline Staff

Solutions
Key Visual
On Ground Activation
Videography

Overview
Internal Event
Campaign

Changi Service G.E.M is a service recognition programme that recognises and rewards airport staff who displayed consistent exemplary service standards through small but impactful day-to-day service acts.

Collaborating with the QSM team, we delivered an impressive and thorough launch campaign for Changi Service G.E.M., featuring a creative video, internal app graphics, and on-ground outreach designed to captivate and engage airport staff.

Gesture of Appreciation

By revolving our design to the brilliance of a GEM we created consistent, and visually compelling content, this campaign successfully highlights the importance of exceptional service and fosters a strong sense of community among Changi Airport staff and customers.

Collaborative, Empowering

More than a visually engaging campaign and documentation, By combining staff outreach, tangible merchandise with interactive on-ground activities, the GEM initiative effectively ensures continuous engagement, awareness, and participation from employees.