Wisma Atria

Starhill Group
in collaboration with 3 Three Affaires

Project Overview

Incorporating digital elements into an otherwise physical activity, we created a campaign that put a fun twist on digital marketing by utilizing social media iconography in a physical promotional space and on printed collaterals. These images were further translated into a digital medium in the form of web banners and EDMs to create a cohesive activation strategy and blends both the physical and digital aspects of promotion.

Digital | Print | Environmental

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