TAG Heuer

in collaboration with 3 Three Affaires

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Project Overview

The iconic Carrera, a timepiece synonymous with racing for 50 years, led us to draw inspiration from Formula 1, the pinnacle of racing leagues. Executed with precision and clean lines, the physical promotional materials featured personalities from the racing world, both past and present, celebrating the journey and preserving the legacy of the sport proving once again that the best don’t crack under pressure.