Running of the Bulls

Running of the Bulls
in collaboration with 3 Three Affaires

Project Overview

Inspired by the Pamplona encierro, this version of the traditional festival activity is backed by a lot more horsepower. Taking the shape of Lamborghini super cars, these “bulls” make the yearly pilgrimage to Genting Highlands in torque infusing style. Referencing the traditional attire of bull runners and combining them with the classic Lamborghini colours of black and gold, we made it an affair of Spanish bravado interpreted with Italian style.

Identity | Print | Environmental