Shadow Stories


Held on 20 March every year, the World Storytelling Day is a worldwide celebration of the art of oral storytelling. In Singapore, it is championed by MoonShadow Stories, and supported by other organisations such as the Association of MBAs (AMBA). 

For 2016, the celebration surrounded around the theme
of “Strong Women”, exploring topics such as femininity, duality and the role of gender. MoonShadow Stories presented six lesser-known stories based on several unconventional women from Greek, Indian and Chinese mythology.

C+C&Co sought to represent these ideas through a
playful yet mysterious mood hoping to intrigue the
viewers - regardless of age, gender, race or religion - to
ind out more about the celebration, mythical tales and
the art of storytelling.  

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Our Design Process

We wanted the key visual to retain the traditional essence of oral storytelling, but remain relatable and contemporary to the multicultural and multiracial demographic of Singapore.

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Press Feature

Though the tales are ancient, they are still relevant in today’s world where we continue to grapple with gender definitions.

- Kamini Ramachandran