LingWu Fall / Winter 2013

The campaign reflects the mature and highly refined brand personality while playing with defined, geometric angles. We utilised a combination of high-contrast, monochromatic tones with an occasional pop of bright red to best represent the ideal Ling Wu woman - an independent individual that can get down to serious business, but also knows how to indulge in life’s pleasures. 

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LingWu Spring / Summer 2015

With exotic leather as a signature identifier of Ling Wu, we decided to take a more light hearted tone for the artistic direction of the campaign for a twist on satire. Pairing the bags with tropical fruits that matched the season’s colours, we injected a dose of fun into brand whilst maintaining their technical elegance.

Identity | Image Making | Digital | Print | Environmental

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