About Charles Rezandi
Charles is the creative & image director and co-founder of C+C&Co. His career span of nine years extends to communication strategy, art direction, branding, advertising, set design, creative writing, visual merchandising, and art directing for video and motion in Sydney, Jakarta and Singapore.
With his extensive knowledge in art direction and branding, he focuses his passion for design into his professional career and clients. He graduated with a Masters in Arts Pedagogy & Practice with Goldsmiths University, Bachelors Degree from Swinburne University of Technology and Advance Diploma from Billy Blue School of Graphic Arts.
"However, design is much more powerful. It can better, or even change lives, either as a means of communication or for its functionality.
Therefore, I believe in being a designer that designs for a meaningful purpose."
As a designer, I believe in the importance of understanding the subject or topic before beginning to work on the design. This can come in the form of conducting primary and secondary research, whether it is reading literature extracts, finding information from trustworthy sources or speaking to people who might be knowledgeable or well-versed in the topic. Many times there are contextual
knowledge and information that a designer has to be
open-minded to and aware of, in order to understand
the possible implications or meanings of certain design elements or styles that may be relevant to the brief.
There should always be a purpose behind every design. There are many designers in the world that can create beautiful designs, which is great as they make life more aesthetically pleasing. However, design is much more powerful. It can better, or even change lives, either as a means of communication or for its functionality. Therefore I believe in being a designer that designs for a meaningful purpose.
Design, regardless of discipline, has always been an extremely powerful tool for communication. Communication designers use typography and graphic elements, fashion designers use concepts which are translated into their garments, interior designers play with spatial concepts and so on.
However, design can also be a form of self-expression. It has been a form of therapy for many, as design can be largely personal, intimate and therapeutic. It is an outlet for anyone to express intangible feelings, reflect, and improve their emotion and psychological well-being. This form of communication through design is commonly overlooked, but nonetheless existent and very significant.