CITIZEN

Citizen Southeast Asia

Project Overview

With the growth of digital marketing, we were tasked to create an identity for Citizen Southeast Asia unique from that of its American counterpart. Developing a content strategy that highlights the Asian zeitgeist, we devised a structure that showcased multi-national style spotting, prevalent fashion trends in Asia, coupled with demographic specific image making to create a lifestyle that is signature to the region.

Image Making | Digital

 
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Citizen Southeast Asia | Citizen Stylespotting