Citizen Southeast Asia

Project Overview

With the growth of digital marketing, we were tasked to create an identity for Citizen Southeast Asia unique from that of its American counterpart. Developing a content strategy that highlights the Asian zeitgeist, we devised a structure that showcased multi-national style spotting, prevalent fashion trends in Asia, coupled with demographic specific image making to create a lifestyle that is signature to the region.

Image Making | Digital


Citizen Southeast Asia | Citizen Stylespotting