Bratpack

Primer Group

Project Overview

The idea of wanderlust is one that captures the attention and obsession of many, especially the young. Expanding on yearning for travel, we created a campaign that promoted a movement that encouraged travel as a form of social bonding. The Pack It Forward campaign included a multi-platform implementation and physical activation that informed consumers that the Bratpack way of packing is simply a start to epic adventures.

Image Making | Digital | Print