BMW

BMW

Project Overview

Not being a stranger to technology and innovation, BMW constantly infuses groundbreaking features into their new releases. With that in mind, we wanted to capture the spirit of the brand by introducing elements inspired by technology to the 5 Series launch materials. Adapting the idea of 3D holograms and spatial design, we brought technology to life in the form of crafted illusions and collaterals that challenge the perception of reality.

Print | Environmental